Sejarah Dreamworks Animation SKG

Sejarah Dreamworks Animation SKG

(Sumber : wikipedia.org)

DreamWorks Animation SKG, Inc. (NASDAQ: DWA) ialah sebuah studio animasi Amerika yang utamanya menghasilkan siri filem animasi komputer yang terkenal secara komersial, termasuk Shrek, Shark Tale, Madagascar, Over the Hedge, Bee Movie, Kung Fu Panda, Monsters vs. Aliens, dan How to Train Your Dragon. Sungguhpun studio ini menghasilkan filem animasi tradisi mengenai subjek serius pada awalnya, kebanyakan filem animasi komputer dan siri televisen mereka kini mendapat reputasi sebagai menumpu kepada budaya popular dan satire, sungguhpun kejayaan mereka paling besar dalam tahun kebelakangan memiliki tema lebih sejagat.[1] Studio ini dibentuk melalui gabungan division animasi feature DreamWorks dan Pacific Data Images (PDI). Pada asalnya dibentuk di bawah panji-panji DreamWorks SKG, ia diolah menjadi syarikat awam berasingan pada tahun 2004.

Mereka kini hanya mengedar hanya melalui Paramount Pictures Viacom yang mengambil keseluruhan DreamWorks SKG pada Februari 2006, mengolah ia semula sekali lagi pada 2008. DreamWorks Animation mengekalkan dua kampus: studio animasi feature DreamWorks asal diGlendale, California dan studio PDI di Redwood City, California.

Sejarah

1993–2003
Pada Oktober 12 1993, DreamWorks SKG telah dibentuk dan diasaskan oleh tiga ahli seni iaitu pengarah dan penerbit Steven Spielberg,eksekutif musik David Geffen dan pengasas Disneyeksekutif Jeffrey Katzenberg. DreamWorks signed a co-production deal with Pacific Data Images to form subsidiary PDI, LLC (PDI owned 60% of PDI, LLC while DreamWorks SKG owned 40%). Pacific Data Images was founded by Carl Rosendahl in 1980 with a small loan from his father. In 1982, he was joined by Richard Chuang dan Glenn Entis, who wrote the foundation of the in-house computer animation software that was to be used for the next two decades. During the 1980s, PDI created many animated logos dan commercials for television for companies like NBC dan Sky Movies. They shifted into motion picture visual effects beginning in 1991 with a contribution to Terminator 2: Judgment Day. The new unit would produce computer-generated feature films beginning with Antz in 1998. In the same year DreamWorks SKG produced The Prince of Egypt, which used both CG technology dan traditional animation techniques.

Pada 2000, DreamWorks SKG created a new business division, DreamWorks Animation, that would regularly produce both types of animated feature films. All four traditionally animated feature films were produced by the division's Southern California branch. DreamWorks SKG acquired majority interest (90%) in PDI, reforming it into PDI/DreamWorks, the Northern California branch of its new business division. The business division separated from its parent in 2004, forming DreamWorks Animation SKG, Inc. dan purchasing the remaining interest in PDI as well as its subsidiary PDI, LLC.

2004–2009
Dari 2004 hinggan 2009, the studio is dedicated solely to producing CG animated films in-house dan has committed itself to make 2 computer-animated feature films a year. No more traditional 2D animation is expected.

In 2005, DreamWorks Animation partnered with HP to introduce HP Halo Telepresence Solutions, technologies that allow people in different locations to communicate in a face-to-face environment in real time. Users are able to see dan hear one another's physical dan emotional reactions to conversation dan information as it is being shared, whether across a country or across the world. DreamWorks Animation has used this technology in the production of several animated films including the Shrek trilogy, Kung-Fu Panda dan How to Train Your Dragon.[2]
DreamWorks Animation also had a partnership with Aardman Animations, a stop-motion animation company in Bristol, England. This partnership had DreamWorks participating in the production of stop-motion films in Bristol, dan also had Aardman participating in some of the CG films made in the US. This partnership ended after the release of Flushed Away in November 2006; the announcement was made before the filem's release, on October 3, citing "creative differences" as the reason.[3]
The logo is adapted from the parent studio's logo. Logo asal yang consists seorang budak memancing atas bulan, dengan latar belakang langit hari cerah albeit with more colorful lettering. The soundtrack of this logo was originally an adaptation of the DreamWorks theme; however, following the global success of Shrek in 2001, this became a shortened adaptation of True Love's First Kiss (the Love Theme from the Shrek soundtrack), composed by John Powell (itself adapted from "Hallelujah" by Leonard Cohen).
Pada 2009, the studio made the list of Fortune Magazine's best 100 companies to work for, pada kedudukan ke-47. Pekerja DreamWorks dapat menikmati sarapan dan makanan tengahari secara percuma, satu faedah yang tidak diberi pelbagai syarikat lain.[4]
Sejak 2009, DreamWorks Animation telah membuat filem animasi 3-D, dengan bantuan InTru3D.
Pada 28 Mei, 2009, studio mengumumkan rancangannya mengeluarkan lima feature films setiap dua tahun bermula dengan tiga filem dalam tahun 2010.[5]
[sunting]2010–sekarang
Pada 2010, sebuah logo baru diperkenalkan di mana lelaki yang duduk di atas bulan waves away awan dengan fishing pole semasa huruf-huruf DreamWorks mengambil kedudukan mereka; logo ini digunakan pertama kalinya dalam filem How to Train Your Dragon.
Pada 2010 DreamWorks Animation ranked number 6 on the Forbes 100 Best Companies to Work For list. It is praised by its employees for its keterbukaan dan budaya kerjasamanya.[6]
Pada 4 June , 2010, DreamWorks Animation dan Royal Caribbean announced a strategic alliance set to take place onboard Royal Caribbean cruise ships including Allure of the Seas.[7]
Pada June 2010, Dreamworks Animation created a new division, Moon Boy Animation, to premiere the TBS animated show, Neighbors from Hell .
Rakan kongsi


DreamWorks Animation memiliki rakan kongsi berterusan bersama HP, dan studio ini menggunakan stesyen kerja dan pelayan HP secara esklusif. Pada 2005, AMD menandatangani perjanjian 3 tahun bagi membekalkan pemprosessor kepada studio itu. Hubungan ini berakhir pada 2008, dan Dreamworks mengumumkan bahawa mereka akan menggunakan pemprosessor Intel bagi penghasilan akan datang.[8]